Avoid Offshore Development — Invest in Onshore Teams

Outsourcing software development has been a trend for some time, after the demand for these services led to an increase of offshore development providers around the world. Over the past 20 years, outsourcing has spanned from India, to China, Southeast Asia, Eastern Europe and Latin America. While analyzing your company’s development costs, you’re likely to find that offshoring to one of these countries will be less expensive — but the risks, pitfalls and hidden charges can cost you more in the long run. Read this post “%s”

Web Design Trends of 2017

The beginning of the new year is not only a time for personal resolutions, it’s also a time for businesses to take a hard look at their current web design. However, with so many things to consider, like functionality, color and typography, it can be hard to know which changes are best for your site. Ensure your company is off to a great start with JTR Solutions’ list of web design trends for 2017.

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How Mobile Website Load Speed Affects Bounce Rates

By now, companies understand the importance of responsive design — a website that operates in unison across all Internet enabled devices. But a mobile-friendly site is no longer enough to engage users. According to Google, if your mobile load speed is longer than three seconds, 53% of your users will surely bounce, ultimately impeding conversion. Read this post “%s”

Google Expected to Flag all Unencrypted Websites

Security is important to your users. But if that isn’t reason enough to ensure your website operates using HTTPS, Google should be. The search engine giant will soon strengthen its Hypertext Transfer Protocol Secure ranking signal. If your company is unencrypted, you stand to lose out big.

Today, most business professionals understand the importance of results rankings. Many also know some of the factors involved. However, the weight of those factors continuously change and new ones are frequently added. JTR Solutions SEO Experts stay up to date on all changes and they’re ready to adjust your company’s site accordingly. Google’s latest change will not only reward sites operating with HTTPS, it’ll also negatively highlight those which do not. Read this post “%s”

What is HTTPS & Why Does Your Company Need It?

You’re probably familiar with HTTP (Hypertext Transfer Protocol), but you might not know what it entails. HTTP allows users to communicate with a website via their web browser. Because HTTP data is sent in plain text, anyone who intercepts the connection can see what’s being searched and sent. This is particularly scary when you consider how often your users and your company submit sensitive information online. For this reason, protocols require additional security measures. Read this post “%s”

Why Your Company Needs Search Engine Optimization

You understand the importance of your company’s website, but if customers and prospects can’t find your site then it’s not serving its purpose to drive traffic and conversion. That’s where Search Engine Optimization comes in — but SEO is not as simple as keywords alone.

Search engine algorithms are constantly evolving, and for this reason it can be hard for businesses to stay abreast of critical SEO practices. When done right, SEO establishes a strong web presence and increased brand awareness among consumers; and above all it improves user experiences — which is a practice search engines reward. For many businesses, investing in a search engine optimization strategy along with tracking services is essential to reap the full benefits of SEO. Read this post “%s”

Paid Advertisement Campaigns Increase Conversion

Paid advertising is an important component of your company’s digital marketing. It’s the best way to reach and attract users to your brand, ultimately influencing them to purchase your product or services. Most of today’s consumers make purchase decisions after conducting online research, proving the significance of paid ad campaigns. Not only does this tactic increase sales, it also drives more traffic to your site — but how do you know that this traffic will lead to high conversion rates? JTR Solutions ensures your company’s paid advertising performs as it should be, specifically targeting consumers that are interested in what your company offers. Read this post “%s”

Improve your SEO with Social Media Marketing

Social Media Marketing and SEO are more than temporary fads or buzzwords. Both strategies focus on creating an interesting identity that will attract and engage users and potential customers. Since successful social media depends on quality content and visibility, using Fully Managed SEO services can expand your reach and, therefore, your search engine rankings.

In order to maximize your company’s visibility and customer engagement, JTR Solutions’ SEO Consulting experts manage and post on your company’s behalf, on social media platforms such as Facebook, Twitter, Instagram and Pinterest, as well as posts blogs on your website. Our Social Media Marketing efforts will boost your SEO by capitalizing on its many benefits. Read this post “%s”

Why Your Business Should Invest in SEO

Search Engine Optimization, or SEO, is the proven way to organically increase your website’s visibility. Search Engines are like spiders; they crawl the web and index content which they use to rank sites in order of relevance. The keywords on your page play a big role in your search engine ranking, but which terms and phrases are best for your site?

JTR Solutions discovers descriptive, efficient keywords that most effectively reaches target users and drives traffic to your site, and we don’t stop there. SEO is about more than simply getting users to land on your site; it’s about understanding what your key customers are looking for and delivering it through relevant content. Read this post “%s”