If you expect a top spot in Google’s search results, your business doesn’t have much choice but to convert from HTTP (Hypertext Transfer Protocol) to HTTPS (Secure). But with the various Secure Sockets Layers (SSL) certificates available, how do you know which is best for your business?
Security is important to your users. But if that isn’t reason enough to ensure your website operates using HTTPS, Google should be. The search engine giant will soon strengthen its Hypertext Transfer Protocol Secure ranking signal. If your company is unencrypted, you stand to lose out big.
Today, most business professionals understand the importance of results rankings. Many also know some of the factors involved. However, the weight of those factors continuously change and new ones are frequently added. JTR Solutions’ SEO Experts stay up to date on all changes and they’re ready to adjust your company’s site accordingly. Google’s latest change will not only reward sites operating with HTTPS, it’ll also negatively highlight those which do not. Continue reading “Google Expected to Flag all Unencrypted Websites”
You’re probably familiar with HTTP (Hypertext Transfer Protocol), but you might not know what it entails. HTTP allows users to communicate with a website via their web browser. Because HTTP data is sent in plain text, anyone who intercepts the connection can see what’s being searched and sent. This is particularly scary when you consider how often your users and your company submit sensitive information online. For this reason, protocols require additional security measures. Continue reading “What is HTTPS & Why Does Your Company Need It?”