If you expect a top spot in Google’s search results, your business doesn’t have much choice but to convert from HTTP (Hypertext Transfer Protocol) to HTTPS (Secure). But with the various Secure Sockets Layers (SSL) certificates available, how do you know which is best for your business?
You’re probably familiar with HTTP (Hypertext Transfer Protocol), but you might not know what it entails. HTTP allows users to communicate with a website via their web browser. Because HTTP data is sent in plain text, anyone who intercepts the connection can see what’s being searched and sent. This is particularly scary when you consider how often your users and your company submit sensitive information online. For this reason, protocols require additional security measures. Continue reading “What is HTTPS & Why Does Your Company Need It?”