Google Expected to Flag all Unencrypted Websites

Security is important to your users. But if that isn’t reason enough to ensure your website operates using HTTPS, Google should be. The search engine giant will soon strengthen its Hypertext Transfer Protocol Secure ranking signal. If your company is unencrypted, you stand to lose out big.

Today, most business professionals understand the importance of results rankings. Many also know some of the factors involved. However, the weight of those factors continuously change and new ones are frequently added. JTR Solutions SEO Experts stay up to date on all changes and they’re ready to adjust your company’s site accordingly. Google’s latest change will not only reward sites operating with HTTPS, it’ll also negatively highlight those which do not. Continue reading “Google Expected to Flag all Unencrypted Websites”

Why Your Company Needs Search Engine Optimization

You understand the importance of your company’s website, but if customers and prospects can’t find your site then it’s not serving its purpose to drive traffic and conversion. That’s where Search Engine Optimization comes in — but SEO is not as simple as keywords alone.

Search engine algorithms are constantly evolving, and for this reason it can be hard for businesses to stay abreast of critical SEO practices. When done right, SEO establishes a strong web presence and increased brand awareness among consumers; and above all it improves user experiences — which is a practice search engines reward. For many businesses, investing in a search engine optimization strategy along with tracking services is essential to reap the full benefits of SEO. Continue reading “Why Your Company Needs Search Engine Optimization”

Paid Advertisement Campaigns Increase Conversion

Paid advertising is an important component of your company’s digital marketing. It’s the best way to reach and attract users to your brand, ultimately influencing them to purchase your product or services. Most of today’s consumers make purchase decisions after conducting online research, proving the significance of paid ad campaigns. Not only does this tactic increase sales, it also drives more traffic to your site — but how do you know that this traffic will lead to high conversion rates? JTR Solutions ensures your company’s paid advertising performs as it should be, specifically targeting consumers that are interested in what your company offers. Continue reading “Paid Advertisement Campaigns Increase Conversion”

Improve your SEO with Social Media Marketing

Social Media Marketing and SEO are more than temporary fads or buzzwords. Both strategies focus on creating an interesting identity that will attract and engage users and potential customers. Since successful social media depends on quality content and visibility, using Fully Managed SEO services can expand your reach and, therefore, your search engine rankings.

In order to maximize your company’s visibility and customer engagement, JTR Solutions’ SEO Consulting experts manage and post on your company’s behalf, on social media platforms such as Facebook, Twitter, Instagram and Pinterest, as well as posts blogs on your website. Our Social Media Marketing efforts will boost your SEO by capitalizing on its many benefits. Continue reading “Improve your SEO with Social Media Marketing”

Why Your Business Should Invest in SEO

Search Engine Optimization, or SEO, is the proven way to organically increase your website’s visibility. Search Engines are like spiders; they crawl the web and index content which they use to rank sites in order of relevance. The keywords on your page play a big role in your search engine ranking, but which terms and phrases are best for your site?

JTR Solutions discovers descriptive, efficient keywords that most effectively reaches target users and drives traffic to your site, and we don’t stop there. SEO is about more than simply getting users to land on your site; it’s about understanding what your key customers are looking for and delivering it through relevant content. Continue reading “Why Your Business Should Invest in SEO”