How Mobile Website Load Speed Affects Bounce Rates

By now, companies understand the importance of responsive design — a website that operates in unison across all Internet enabled devices. But a mobile-friendly site is no longer enough to engage users. According to Google, if your mobile load speed is longer than three seconds, 53% of your users will surely bounce, ultimately impeding conversion.

Key Stats

Now that you know the limited time your site has to capture a user’s attention, let’s take a look at DoubleClick’s analysis of over 10,000 mobile web domains. It finds that the average load time for mobile sites operating on 3G networks is a whopping 19 seconds, and 14 seconds on 4G. Not only will your users have bounced well before even the 10th second, it’s also unlikely they’ll return because they’ll associate feelings of frustration with your brand.

Why So Slow?

There are several factors affecting mobile load time. Chief among them are file size, element order and server requests. The average mobile page size is 2.5MB, which takes 13 seconds to download on 3G. Many of these hefty sites also load all elements at once, further slowing load speed. Multiple server requests, like ads, analytics and display content cause additional delays.

Improving Mobile Latency

JTR SolutionsResponsive Web Design experts optimize images and reduce their size respectively for mobile sites, and they trim down JavaScript file sizes to pick up slack. Furthermore, JTR Solution developers prioritize resources at the top of a page rather than loading all elements together, gaining principal resources more visibility. Then, JTR’s Responsive Web Design professionals review site requests, working with clients to determine the benefit of each, as well as how their ads are setup and whether too many analytic trackers are being used.

By employing JTR SolutionsWeb Design services, you can shorten your mobile site’s load time and successfully decrease bounce rates by 35%. You’ll also enjoy other benefits, including a 25% increase in ad viewing (thus growing ad revenue by up to 50%), as well as 70% longer average user sessions. All of these factors drive web traffic, consequently increasing your site’s relevancy, which has positive implications on SEO.

Whether you need to switch from a fixed/fluid design to a fully responsive one, or you need to optimize your current responsive site to facilitate faster loading, JTR Solutions Responsive Web Design experts have what it takes to help your site achieve maximum speed.


Amanda J. Rebuck
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